Thursday, September 17, 2009

The Great Shampoo Swap

Are you ready for a free shampoo upgrade courtesy of legendary hair stylist Frederic Fekkai? I know I am.

Then head over to Saks Fifth Avenue today (September 17) for the first ever Shampoo Swap. Just bring ANY full-sized shampoo you are currently using (doesn’t have to be full) and simply exchange it for one full-sized 8 oz. bottle of your choice from the new Fekkai Advanced shampoo collection (a $23 value). It’s only for one day and while supplies last. One per customer. In-store only.

There are three types of shampoo in this new collection -- Brilliant Glossing, Salon Technician Color Care and Full Blown Volume. I’m hoping for the Full Blown Volume with its mint/lime fragrance. Sounds amazing!

The inspiration behind this event is to showcase the updated hair line. The Fekkai Advanced collection redefines the original Fekkai product families, elevating them with new technologies, textures and fragrances.

A company spokesman said Fekkai still uses most of the same great formula the brand has used since its inception 15-years ago, but felt the time was now to upgrade it with the newer technology. “We are the first brand to bring luxury hair care to the market and we want to continue to be a pioneer in the field,” she said.

Click here for the list of participating Saks stores:

1 comment:

  1. LOVE FF! I want to run and get some today!