Tuesday, January 26, 2010

Fashion Industry Unites For Haiti

The Council of Fashion Designers of America (CFDA), who helped rescue the fashion industry with the wildly successful Fashion's Night Out, is uniting again. In response to the devastating January 12 earthquake in Haiti, the CFDA will be selling a $25 "Fashion for Haiti" T-shirt with proceeds benefitting the Clinton/Bush Haiti Fund. The T-shirt will go on sale February 12 at retailers across the country as well as online at www.cfda.com.

"The tradegy in Haiti has affected everyone and most of us individually have given money for relief," Diane von Furstenberg, President of the CFDA, said in a statement. "However, I think it is now important to send a message and create a channel for funding from fashion as an industry."

The black and lime green logo features the tag line "Hope Help Heal Haiti" underneath a block design of "To Haiti With Love", with a map of the nation standing in for the word "Haiti". The sleeve will be marked with the "Fashion for Haiti" slogan and the inside collar will have "CFDA" printed on it.

The "Fashion for Haiti" logo was designed by Peter Arnell, who you might remember created in 2001 the mended heart logo for the "Fashion for America" fundraiser, organized by the CFDA and Vogue magazine, which raised $2 million after 9/11 for the Twin Towers Fund.

I love this idea. The fashion industry can be proud they rally behind worldly causes. Sometimes fashion can seem so frivolous and unimportant, especially in the wake of such horror, but I'm proud the industry has shown the world their sensitive side. Let's hope they sells the T-shirts at the 2010 fashion shows, starting February 11 here in New York. Show your support, show your love and buy a T-shirt.

4 comments:

  1. Great blog! It seems that everyone is pulling together for this disaster. Maybe it will awaken us to all the other horrors in thlis world. xoxo Rainie

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  2. Good for the CFDA!. I wonder if the t-shirts are made in the USA...

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  3. Really good article, thank you for sharing, I will always look at the future, too talented.

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